How to Create Your 2023 Content Calendar with Tech Blog Posts

 

The majority of information technology (IT) businesses are aware of the need for a company blog, but they have trouble selecting topics that will both benefit their audience and keep them interested. The following is a list of blog post ideas from our IT marketing company to help you get started....

1.) Instructional Videos..

Add video blog posts to your thought-leadership page if you don't like writing long-form content. 72% of customers actually prefer to watch videos rather than read text to learn about products or services.

Every day, you probably have conversations with your customers that are easy to capture on video. Hell, any of the blog entry thoughts our IT promoting organization notice in this post can be reused as video content.

2.) Myths about the IT Sector.

There are widespread "myths" in every sector that must be dispelled. There is no exception in the IT industry.

Think about the misconceptions people have about your products or services that are keeping them from using them. Then, write a blog post that argues persuasively that they were either misinformed or should reevaluate their decision.

3.) Roundup of Blogs..

When it comes to expanding your knowledge of the IT industry, which are some of your favorite resources? Do you consult books, white papers, online communities for social media, or videos on YouTube? Your readers will appreciate a blog that suggests other resources they can rely on to learn more about a topic. Take a look at a collection of blogs you've written about similar subjects. These are also great CTA resources for lead generation. Simply combine them, create a table of contents, and include an introduction to discuss your subjects. Done, bang!

4.) Present Trends..

The IT industry is always changing. Use a company blog to share this information with readers as you stay up to date on current trends. This can be an opinion piece about the developments or an explanation of how these trends will affect the industry's future.

5.) How to Article..

Let's begin the list by talking about the most typical kind of blog post, a "how to."

Write a series of blog posts outlining a step-by-step method for resolving everyday issues that customers face. It's likely that a whole new group of people are searching Google for answers to questions that are similar to yours.

By finding your blog entry through their pursuit questions your IT organization develops brand mindfulness and thought initiative..

6.)Reviews of Products..

Reviewing other IT companies' or their own products is a great way for IT companies to build their company blog page. Brands can help readers choose the right product based on expert recommendations by sharing diverse opinions.

7.) Common problem..

Did you know that the click-through rate for blog post titles with negative keywords is 63% higher than for titles with positive keywords?

Make use of this by commenting on the IT community's most common mistakes and offering solutions. Some titles for blog posts that use negative keywords include: 

• Five Common Problems with the Implementation of SaaS and How to Fix It .

• Five Biggest Cybersecurity Mistakes and How to Avoid Them .

• Most Common Data Backup Mistakes in 2020